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Keynote Speakers

Tom Potter


CHANGING THE GAME – evolve, improve and create

12noon, Sunday 9th July

When Tom Potter was a young man he saw an opportunity no one else did, to build home delivered pizza outlets throughout regional Australia … today that’s known as a ‘disruptor’. Eagle Boys went on to become Australia and New Zealand’s largest privately owned pizza company. Throughout this journey the company was forced to evolve and make radical changes to stay both relevant and continue to be the customers’ number one choice. Through innovation, reinvestment and many white knuckle moments the business opened more than 250 stores under his ownership and guidance. Come and hear Tom’s sometimes-hilarious version of the highs and lows of this amazing business journey.

FREE if you register before June 9. Bookings after this date are $45.00 each. Strictly limited seats and once full we cannot extend.


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Holly McCredie

Freelance Retail Visual Merchandiser

Visual Merchandising in Your Business: Refreshing your store using VM Principles

Effective Visual Merchandising will present your stock to engage and entice your customers; creating an inviting retail space that customers will return to again and again. Whether you are looking to totally overhaul your retail store or simply implement some small changes to refresh your space this workshop has something to offer. Learn how to entice customers into your store and keep them engaged by showcasing your products using different Visual Merchandising Principles.

Holly has worked as a Visual Merchandiser for over 10 years, working with prestigious Australian and International retailers including David Jones & Oroton Group and more recently Williams Sonoma. In 2013 she launched her own business offering Freelance Visual Merchandising services focusing on smaller retail businesses in Brisbane. Holly has experience working across large and small businesses and a large range of products including homewares, furniture, fashion and accessories.


Wendy Greenhalf

Colour Expert

Wendy is the General Manager of the International School of Colour and Design and an industry expert on colour trends and is regularly invited to speak at conferences and events, sharing her insights on colour psychology and the impact of colour on the built environment. She draws on her marketing and event management experience to help businesses influence the buying behaviour of their customers with colour.

Wendy draws inspiration from her travels and is fascinated by the way light, culture, heritage, people, climate and landscape create unique colour palettes around the world. The founder and director of Colour Style Design, Wendy is a qualified Colour Designer and a certified Colortime® Image Consultant. She believes nature gets it right every time and enjoys finding colour inspiration from her urban garden through to coastal walks and outback tracks.


Patrick Herbert

Director and Founder of Singularitie

After working for agencies for more than five years, Patrick founded Singularitie in Brisbane in 2015 to provide businesses and business owners with advanced search, web and digital strategy services. Patrick aims to use the experience he gained from working for agencies to create a company that sets itself apart with personality and results.

Looking beyond just ‘traditional’ roles of a search marketing agency we provide more value for our customers by combining traditional marketing theory and practice with the latest digital marketing techniques, tools and strategies.



  • Merivale St & Glenelg Street,
  • South Brisbane QLD 4101
  • (02) 9452 7575


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