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Guest Presenters

Tony Schirmer

The Importance Of Optimised Ecommerce And The Rise Of Artificial Intelligence – Presented by Tony Schirmer

When it comes to ecommerce it is important to think of your customers and how they will navigate through your store. One of the most integral facets of your site is your search bar as it acts as your online salesperson. Having effective and seamless search functionality can be the difference between confusion or conversion. The rise of Artificial Intelligence is becoming more prevalent within the ecommerce realm. Learn some techniques and best practices to help to you optimise your online store while taking advantage of what AI has to offer.

Tony has worked in the Ecommerce business development realm for the last 10 years with such companies including Frontline Stores, Super Retail Group and the Queensland Government. In 2010, Tony and his fellow partners began their own agency, Neocreative, from the ground up and are now experts in ecommerce, design, branding, user experience and web optimisation.

Trevor Russell

How To Grow Your Business – Presented by Trevor Russell

How will business continue to grow and prosper into the future? Whether a small to large company, what can business owners and leaders do, to embrace innovation and maintain the clarity to continually attract customers and achieve sales and profits?

Trevor has worked with over 300 business and companies across many industries. He has an extensive background in corporate marketing, advertising and building his own finance business. Trevor will share his wisdom, experiences and strategies with the intention to help you feel excited about the future of business.

Trevor is a high energy, entertaining and skilled business innovation and growth expert.

With a specific focus on advising and training company leaders and their teams, he explains how to attract a consistent flow of customers and how to grow sales results revenue. The end result is to enhance the way business and teams work together to achieve huge success, sales and profits.

Marty Stone

Simplifying Business – Tools To Improve And Grow – Presented by Marty from  Australia Post

Marty is the head of Simplifying Business in Small Business at Australia Post. He is a strategic thinker who is developing new products for Small Businesses, with an ambition to help Small Businesses with many more products and services they need to be the businesses they want to be.

Prior to Australia Post Marty spent 7 years at Telstra which included leading the Small Business Customer Advocacy team, and prior to that Marty spent over 13 years at PricewaterhouseCoopers predominately in Performance Improvement Consulting of which 3 years were in the Toronto Canada office.

Marty is thrilled to be working with innovative Australian businesses to offer new solutions to connect small businesses to specialist expertise that will make it easier for them to run and grow their business.  The 3 new products for Small Businesses to access from Australia Post, are BrandWrapped, Social AdMate and Workfast.

Lars Halvorsen

Social Media & Getting The Marketing Mix Right – Presented by Lars Halvorsen 

Lars has created some of the most successful and memorable advertising campaigns and worked on developing marketing and brand strategy for some of Australia’s most successful brands, including The Coffee Club – for 12 years, (Lars was the creator of the “Where will I meet you?” brand positioning for The Coffee Club) The Brisbane Broncos, Credit Union Australia, Ergon Energy, Cadbury, Woolworths, Ideal Electrical Suppliers, the MS Society of Australia, and Stockland residential property developments to name a few.

Lars has an impressive track record with many of Australia’s leading brand successes, as well as the international experience,  credentials and creative expertise in brand building, differentiation, franchising, retail, fast food, travel, destination marketing, tourism, financial services, property, real estate, automotive, and energy / climate change. Today, Lars is happiest working with business owners who have a desire and passion to become bigger, better, and who want to grow.

AdMarketing Australia is a specialist business and marketing advisory company, and consults and advises with regard to every aspect of brand building and identity, every aspect of the marketing and advertising mix and seamless cohesive integration of every aspect of the marketing mix through to every aspect and element of all advertising, social media, promotional, and publicity plans.

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